A custom printed wet wipe is a small part of a takeaway order, yet it is often the customer's final physical interaction with the brand after eating. A dry wipe, leaking edge, difficult tear or overpowering fragrance can weaken that moment. A useful purchasing brief therefore goes beyond logo and quantity. It defines the open and folded wipe size, substrate, lotion, sachet film, notch position, printable area, carton quantity and expected storage conditions. Values in this guide are planning principles rather than a ready-stock or performance promise; the final construction must be confirmed through samples, intended use and the written quotation.
Specify wipe size and sachet size separately
A quotation contains two different dimensions: the width and length of the opened wipe and the width and length of the sealed sachet. The folding pattern connects them. If only the outer pack is stated, smaller wipes can be compared as though they were identical; if only the open wipe is stated, the sachet may not fit the service tray or food box.
Test the sample in the real order layout. A sachet placed inside a burger or chicken box should remain away from direct food contact; one added to the delivery bag should be visible and resist bending. After selecting the dimensions, define the usable print area for the logo, opening notch and required copy.
- Open wipe width × length
- Folded size and folding pattern
- Sealed sachet width × length
- Opening-notch direction
- Units per carton and carton dimensions
Assess the substrate through feel and strength
Basis weight alone does not describe wipe quality. Fibre composition, surface texture, stretch, tear resistance and liquid retention combine to shape the user experience. A very light wipe may tear while unfolding; an unnecessarily heavy one can increase cost and pack volume. Request the material description and any basis-weight data in the same format across quotations.
Evaluate the sample against the real end-of-meal task rather than with dry hands alone. Check one-handed opening, whether the wipe holds its shape when fully unfolded, whether it leaves fibres on the skin and whether it survives a normal wiping motion. Link the approval notes to the exact sample product code.
Choose lotion and fragrance for the brand experience
Scented versus unscented is more than personal taste. A strong aroma can compete with the food and may be uncomfortable for some customers. A family restaurant, coffee chain, seafood concept and premium burger brand may need different fragrance intensity. Lotion load also affects the balance between a wipe that stays moist and a sachet that releases excess liquid.
Ask the supplier to explain in writing which documentation supports the formulation for the destination market, how ingredient information will be presented and which party is responsible for the product information. Require advance notice of changes to fragrance, preservative or formula. Before a large order, ask several users to assess scent, skin feel and any sticky residue.
- Scented or unscented option
- Fragrance family and intensity
- Target liquid load per wipe
- Ingredient and product-information copy
- Formula change-notification process
Test sachet film, seals and opening notch together
The sachet must retain moisture until use and prevent leakage in transport. Film construction, perimeter seals and filling settings work together to deliver that performance. A pack can look excellent yet open at a corner and wet the carton; an excessively strong seal can make it frustrating to use.
Do not inspect samples only on a desk. Store them in the normal carton orientation, apply light pressure and transport movement, then check edges for moisture or separation. Test the notch with both hands. It should avoid printed copy and guide the tear without an uncontrolled split along the seal.
Simplify artwork for the small format
A wet-wipe sachet has limited print space. Fine text, long social handles and too many colours can reduce legibility. Approve logo orientation, front and back faces, colour references, bleed, seal margins and the notch clearance on the converter's artwork template. Review a printout at actual size instead of relying on a magnified screen view.
Remember that a film surface will not reproduce colour exactly like paper. Preserve brand visibility while keeping the product name and required company, ingredient or usage information readable. On the proof, verify text, telephone number, URL, languages and the scan performance of any barcode or QR code together.
Close the specification with samples, shelf life and logistics
In addition to total quantity, the quotation should state production tolerance, units per carton, carton size, batch coding, production date, expected shelf life and storage conditions. Heat, direct sunlight and long storage can affect moisture and fragrance. Compare branch consumption with the period in which the artwork and formula will remain usable.
Keep the approved sample as the reference for production. At goods receipt, take packs from different cartons and check print orientation, opening, wipe dimensions, moisture, fragrance and leakage. Match the batch code to supplier records so that any issue can be traced to the affected production rather than placing all stock on uncertain hold.
- Approved product code and specification revision
- Order quantity and production tolerance
- Units per carton, dimensions and gross weight
- Batch code, shelf life and storage conditions
- Incoming sampling and non-conformance method